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Levi's® celebrates The 501® Day
On May 20, the 145th Anniversary of the icon of the brand is celebrated with several capsule collections. LATEST POST
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As every year, Levi's® celebrates May 20 the birth of the world's best-known jean: the 501®. This year marks 145 years since the appearance of this icon, and to celebrate Levi's® has created several capsules different editions of tops and jeans for men and women. Limited Edition Celebration 501® Jeans The button closure of the 501® jeans, known as "Button Fly", has been one of the elements that many artists, designers, rockers, trend setters or activists have used to express their personality. This year Levi's® celebrates the 145th anniversary of the 501® with a special edition of women's jeans with pastel buttons, and for men with red buttons spelling the iconic jean name. In addition, to make a nostalgic tribute to the history of this important jean, Levi's® has created an exclusive limited edition in denim selvedge with gold buttons. Inspiration comes from the first use for which this garment was created: as a work uniform of the first gold prospectors and miners during the second half of the 19th century in California. 145 years later, this garment has become an icon of fashion and popular culture. The limited edition is composed of 501 jeans, available in Europe, and each of them includes the back label in golden letters, as well as the interior quality seal also in gold. "Button Your Fly" graphic tops Levi's® accompanies the collections special jeans capsules for the anniversary, with a series of tops that recover the aesthetics of the early nineties. The well-known "Button your Fly" print is presented in oversized shirts for men and women, with worn effect and in various colors, to accompany your favorite 501®. A limited edition of T-shirts in blue with the 501® logo printed in gold is also on sale to accompany the limited edition of 501® jeans.
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