Lacoste Fall Winter 2018-19
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In the trees of the Second World War, René Lacoste and his wife, Simone Thion de la Chaume, carried out a large-scale tree planting project on the Chantaco golf course in Saint-Jean-de-Luz, in the land owned by the family. Several neighbors were freed from compulsory labor in Germany because the Lacoste family hired them to plant trees on their golf course, since the law did not allow forest workers to be recruited. And this is how 50,000 trees were planted on an area of about 50 hectares during the war, among which were different varieties of pine (maritime pine, Scottish, Canadian, Austrian negral, umbrella) as well as oaks reds, while the workers themselves were kept safe. The Chantaco golf course is still the most populated of trees in France. And this is the starting point of Lacoste's new collection for this season: a story that oozes empathy, kindness and hope. His universal reach moved the creative director, Felipe Oliveira, and that is why he wanted to share it so that everyone can immerse themselves in the history of Chantaco, the backdrop of this lesser known part of Lacoste's history. We have the story in our hands and we put it within everyone's reach: elegant photographs from the era that portray the Thion family of the Chaume-Lacoste on their property, old pieces of the golf clothing archive of the 80s and 90s , the clubhouse or the family home are just some of the memories of the past that has inspired our creative team. "We wanted to return to the essential values and seek meaning and refuge in nature: the ideas related to mobility, protection, comfort and hybridity became natural patterns that were later translated into simplified and functional garments that aspired to reach a timeless style that fits the needs of tomorrow. " Felipe Oliveira A POSTCARD FROM A POSTCARD A golfer whose height hardly exceeds that of a postage stamp is about to make a swing. A pine stands in the center of a minimalist forest. The old postcards evoke a Chantaco or Saint-Jean-de-Luz of the past. The botanical engravings trace the silhouette of an oak leaf with great detail: the Lacoste archives of the 80s and 90s, especially the golf clothing, give the collection a natural touch. The integral pastoral prints, the sweatshirts with vegetation designs, the oversize sweaters with children's illustrations: the pictographic motifs turn into a souvenir shop and embrace, rethink and accentuate the kitsch aesthetic, as if they were a huge Lacoste postcard of the days of yesteryear in which the past comes into resonance with the future. THE DISCREET CHARMS OF THE BURGERY The British royal family surprised by the rain. Simone Lacoste after playing a game of golf. Now that streetwear has become a staple, the house honors the variety of its heritage by promoting dialogue among its multiple spheres, dress codes and icons. This sense of fluidity also appears in the reorganization of the pieces of urban heritage: those pleasant fabrics and textures that remind us of the role of the wall or the quilt of an old holiday home are worked again to turn them into elementals and envelopes. Prince of Wales prints or tartan are juxtaposed with nylon; the windbreaks are reversible; the multi-pocket backpacks are the lightest thanks to their cotton fabric, while the rubber boots, designed in collaboration with Aigle, are perfect for both the city and the countryside. The color palette amplifies the vegetal and organic subtext of the collection: the leaf greens, the rust details and the rich hazel and forest tones recall the Chantaco golf course. MODULAR ARCHITECTURE Reversible parkas, technical fabrics with synthetic hair lining, a raincoat with a huge hood that rolls under the neck: a wide variety of pieces open to a wide range of readings, attitudes and functionalities. Deconstructed poles, heat-sealed hunting ponchos, quilted velvet, coats that are separated in two, reversible leather jackets with removable sleeves ... Modular designs give continuity and extend the hybrid philosophy of a collection that is aware of the ever-widening diversification of styles of everyday life.