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Bershka, the Inditex Group's youth brand, debuts new pop-store in the heart of the Soho Marking the launch of its Online Platform in the US. Bershka, the Inditex Group's youth brand, heads to the United States for the very first time, with a pop-up store in the heart of Soho, one of the world's most emblematic fashion districts, celebrating the launch of its online platform in America. Located at 580 Broadway, the store officially opened yesterday October 17 until the end of the year, displaying all of Bershka's FW17 collections - Bershka, Bsk and Man, as well as the sports lines, Start Moving, for young men and women. This new pop-up store will be de Bershka's debut brick and mortar establishment in te United States, a market in which the brand had as online presence (www.bershka.com) since last April. During the next three months, visitors to the store will be able to see, touch and buy the brand's most iconic pieces in a premise stretching 8,180 square feet over two floors. Special elements of the store include leading initiatives to be as eco-efficient as possible, guided by the LEED sustainable building criteria. Additionally, whitin the store, the Bershka STAGE store image has guided all of the furniture and decoration designs. The layout has been similarly adapted for the store space specifically and with the US consumer in mind, offering the trendiest current looks, complete with accessories and footwear.
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Bershka Stage STAGE is the store image designed for the stores Bershka, has been opening around the world and will also be display in Soho. Inspired by the world of music concerts and what goes behind the scenes, the STAGE aesthetic epitomizes Bershka's DNA, music, fashion and youth. The result is an interior design that is industrial yet airy with ceilings that reveal the establishments' skeletons. The structure is framed by truss scaffoicing that runs around its entire perimeter and is used to hang the lighting speakers and some of the screens that make up the whole look. The STAGE concept facilitates the shopping experience by means of more user-friendly and versatile furniture and fittings, making it easier to get around the store and proving a better way of displaying the brand's garments, by extension, each season's new look. Eco-Efficiency In keeping with Inditex's Environmental Plan, the work performed by Bershka's teams of architects to set up this pop-up store upholds the Group's eco-efficiency criteria in terms of energy-efficient lighting the use of timber sourced from certified forests and the commitment to reusing materials and managing waste responsibly. Bershka continues to strive to make its new stores as eco-efficient as possible, guided by the LEED sustainable building criteria that corroborate the use of the most environmentally-friendly materials and respect for sustainable building standards as every step of the construction process. The Bershka stores in Berlin (Tauentzienstrasse) and Valencia (calle Colón) boast the highest LEED certification and are the brand's standard bearers in terms of eco-efficiency. They are the benchmark for all the brand's new store openings. Over half of Inditex's worldwide store base is now eco-efficient implying electricity and water savings of 20% and 40% with respect to conventional stores respectively.