Gucci's new advertising campaign for watches and jewelery is imbued with a mystical and spiritual character that harmonizes perfectly with the aesthetics of the new collections.
Gucci channels the spirit from beyond the grave and is inspired by the practice of divination to tell the story of a clairvoyant who is visited by young people who wear key pieces of the Casa's collections of watches and jewelery. The images capture the Ouroboros, GG Running and Le Marché des Merveilles collections by Gucci, as well as the G-Frame and G-Timeless watches and the new automatic models of the firm.
How could it be otherwise, the protagonist of the campaign is the legendary American actress Tippi Hedren, who, after a successful career as a catwalk model, achieved stardom in the hands of film director Alfred Hitchcock in The Birds and Marnie, the thief
In the new Gucci campaign, Hedren plays a mysterious seer. Framed in a luxuriously ornate interior of the city of Los Angeles, surrounded by golden chairs, silk tablecloths, crystals and candles, it captivates its young visitors with palmistry and clairvoyance practices.
Creative Director: Alessandro Michele
Artistic director: Christopher Simmonds
Photographer and director: Colin Dodgson
Protagonist: Tippi Hedren