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Gucci presents its collection Cruise 2019 in Alyscamps, Arles
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On the occasion of the Cruise 2019 collection, Gucci has made a donation to support the artistic heritage of Arles. Gucci has also contributed in the past to artistic heritage projects in New York, London and Florence, places where previous Cruise parades have taken place. The Alyscamps are not what they seem. This concept of place or object that is not what it seems is an idea around which Alessandro Michele likes to work. The Alyscamps are a Roman cemetery, but it is not only a necropolis, but it was also a walk and later became a road in the year 1700. It is a hybrid place with many meanings. The Alyscamps have soul of rock and roll, a Gothic place that the 1700 was the place of fashion. The characters of the parade are imagined as a mixture of widows attending the graves, young ladies and children playing at being rock stars. It is a place that belongs to the whole world and in which the idea of death is fascinating.