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Gucci announces «Utopian Fantasy», the advertising campaign for its spring-summer 2018 collection
Illustration by Ignasi Monreal The new advertising campaign for the Gucci spring-summer 2018 collection is characterized by the works of the Spanish artist and illustrator Ignasi Monreal. The imposing images evoke a «Utopian fantasy» and revolve around three elements: earth, water and air. The vivid photorealistic illustrations invite us to enter a magical and mysterious world, seen through a sensual surreal lens and sharpened. Ignasi Monreal's digital paintings are full of surprising details, and the artist enhances his fantastic characteristics to create evocative characters that inhabit the mythical universe born of his extraordinary imagination. In this context, Gucci's new products become part of an extraordinary and highly visual narrative.
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