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DROMe Spring/Summer 2018 ADV
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Gucci presents a new DIY program that will be launched exclusively on Gucci.com NEWS DROMe presents the new advertising campaign for Spring Summer 2018. For this season creative director Marianna Rosati decided to shoot the adv in Lodon, working with art director Jamie Reid, photographer Hanna Moon and stylist Emma Wyman. Inspired by the 90's, the campaign focuses on a minimal approach, with evert shoot being suspended in an undetermined time and space. The images express a sense of roughness but also of exclusive sophistication, portraying a woman with a strong personality, bold and independent. Each look emerges from a white or unpolished backgrounf, bringing depth and a very distinctive texture to the images. Photographer Hanna Moon has an emotional and straightforward approach towards her shoots: "It was such a fun challenge, finding strong backgrounds that complement the garments, rather than stealing focus" said Hanna Moon recalling the shoot. The campaign will be featured in the main international fashion magazines, as well as on the DROMe social media channels and online platforms.