Desigual and Jean-Paul Goude launch their first campaign together
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Desigual presents for spring-summer 2018 its first campaign in collaboration with Jean-Paul Goude, the famous French designer, illustrator, filmmaker and photographer, which is a genuine statement of principles to be more unique, strong and innovative than ever. The debut for Desigual of the multifaceted artist began last September as creative director of the New York catwalk with a stunning parade that laid the foundations of the new image of Desigual. Jean-Paul Goude brings to the category of art the essence of Desigual streetstyle with this campaign that features the garments that best convey the essence of the brand and in which cultural diversity, nonconformity, originality and humor are the main ingredients . The campaign consists of four images: three corresponding to the Desigual collection, which are a tribute to the eclecticism in which are present the mosaics so representative of the Desigual DNA, the more internationally Mediterranean character of the white & blue and the exotic universe, combining the references multicultural in a range of color and a boast of vitality. The fourth image of the campaign is a look of the Desigual Couture capsule, created by Jean-Paul Goude. Under his artistic advice, Desigual starts with this collection a new era in which the artistic sense is enhanced more than ever with an exuberant and spontaneous creativity.