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ALISA KUZEMBAEVA SS18
The new collection is devoted to a Russian expression: « упакованная женщина », literally translating « packaged woman ». From one point of view, it's a celebration of wealth, from another it's an objectivization of a woman. Bleached prints remind packaged meat, dresses are constructed in a bag shape, bright dresses remind candy wrappers. The basic shape form of dresses was inspired traditional Russian dresses buttoned up to the neck. A former symbol of the patriarchal word is interpreted as a new sign of empowering, labeled with ironic prints of nutrition value such as 352 grams of periodical integrity, 170 gram of certain happiness and 190 grams of knowledge-intensive beauty. Photography | Sergey Lomakin Stylist | Kate Pavlova Talent | Alexandra @Mars Management
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